The first thing you need to do is identify the URL for your app so you can shout it from the mountaintops! The easiest way is to pull up your app in the App Store and click the down arrow beneath your app icon. It’ll reveal a menu with options to copy your link or share it on social (see screenshot below).
1. Add a Smart Banner to Your Website
Apple provides a tool called ‘Smart App Banners’ that automatically prompts users to install your app when they visit your website on a mobile device. It’s super easy to set up, works beautifully, and drives a ton of installs! For instructions on doing so, click here.
2. Share on Social
There’s a 99% chance you’ve got at least one social account for your brand. It’s time to take to Facebook, Twitter, Instagram, Snapchat, Pinterest, etc. and let your followers know you’ve gone mobile. These are some of your most attentive fans, they’re going to want to know!
3. Get Blogging
Whether you’re an all-out 24/7 blogger or your brand simply has a blog, it just makes sense to post about your new mobile delight. Include screenshots of the app and rave about how blazingly fast it loads (and pre-loads) your content.
4. Email Still Works
Email is still a digital marketer’s favorite tool because people can’t help but pay attention to the almighty inbox. Send a blast out to your subscribers and let them know you’re ready to conquer their smartphone’s home screen.
Once you’ve completed these steps, you’ll be on the path towards racking up installs, becoming an on-the-go resource for your audience, and providing the best reading experience possible for those seeking out your content. As your audience grows, you can start to advertise against them with our turnkey advertising solutions, so go out and get that audience!