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I don’t want this to hinder my website traffic.

No worries! Your app is complimentary to your website- you'll be able to monitor traffic and installs in the DWNLD dashboard. Overall it should increase your numbers as the majority of media consumption happens in mobile apps now. The superior, sticky experience of a mobile app will drive your readers/users back time and time again, ultimately increasing your brand’s impressions. There's a whole blue ocean of new readers out there in the mobile world as well. And it's going to be a way better, stickier, and more engaging experience for the users that are there already!

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